| I don't know which chapter it discusses it and the exact words but long time ago, I remember reading something about "knowing the strength of your enemy and knowing the strength of your own army before engaging the war" and I've applied that knowledge in my business practice.
Sometimes, we want to be aggressive and think that we can "take on" more business than we can handle, but by knowing your own strength, you know even before you start the "war" or "engage in business", whether you can handle all the business or not.
Simple example would be, if I had a small shop that service 100 customers per day, but if I hired a sales guy that finds me an account that requires 5000 to be serviced a day, obviously, I would not be able to deliver what's promised and business would be ruined. Now, if I didn't know what my capabilities are, how would I know how much business I should try to win? |