Triangle,
Thanks for that great insight...much appreciated!
In essence, anything can work if it's marketed strategically. MMA mastered that component.
Since you are a major Muay Thai fan, wish you were out in Jamaica with us to see the fight...nothing like "No Problem" drinks overseeing the beach and the fight.
You can still see it online pay-per-view though.
www.istreamyoustream.com/muaythai
Thanks,
Monica