HAS THE UFC FINALLY BOUGHT PRIDE?

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HAS THE UFC FINALLY BOUGHT PRIDE?
Tuesday, March 20, 2007 - by Ken Pishna - MMAWeekly.com

The rumors swirling around the sale of Pride FC have been ongoing for quite some time, but things flared up again on Monday when Sherdog.com started talking about strong rumors from some of their sources, who said that the deal has finally been struck.

MMAWeekly has confirmed with our own sources, including sources in Japan that are extremely close to the situation, that the deal has indeed been reached. From what we understand, Frank and Lorenzo Fertitta have come to an agreement that would put Pride in their hands. But remember, that is an agreement, not a finalized transaction. As with any business transaction as complex as the purchase of one company by another, things are never 100% finalized until the proverbial keys to the front door have finally changed hands.

With that said, unless something changes at the eleventh hour, it appears that Pride will soon fall under the ownership of the Fertitta brothers. According to our sources, the purchase is believed to include fighter contracts, Pride’s video library, and the Pride FC name brand. The issue of fighter contracts is one of the more touchy points, as there can be variables in each individual contract that will have to be dealt with, and no information has come forth that states which fighters would be included.

It was not immediately clear when the deal would be announced, although it is believed that Nobuyuki Sakikabara, the President & CEO Of Dream Stage Entertainment (Pride’s present owner), is traveling to the United States this week in regards to matters related to the agreement.

http://www.mmaweekly.com/absolutenm/...=3631&zoneid=2

[The Kidd]

This is interesting, I hope it betters the sport sometimes when the competition goes away the product declines.

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UFC mentioned that even if they buy PRIDE, it will keep it as a separate entity, rather than merge into one.