ULTIMATE FIGHTER RATINGS ON DOWNWARD TREND

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ULTIMATE FIGHTER RATINGS ON DOWNWARD TREND
Friday, December 07, 2007 - by Ivan Trembow - MMAWeekly.com

The twelve-episode regular season of “The Ultimate Fighter” season six was the lowest-rated season in Ultimate Fighter history. This marks the third consecutive season of a slow decline in the ratings.

Season six initially opened to a 1.5 rating, but averaged out over the entirety of the twelve regular season episodes to a 1.1 rating.

OVERALL RATINGS
In the history of the series, the regular season of The Ultimate Fighter season one averaged a 1.6 overall rating; the second season was down to a 1.4 average rating; the third season was the series' peak with a 1.7 average rating; the fourth season was down to an average rating of 1.2; the fifth season was down very slightly from the previous season but still rounded to an average rating of 1.2; and the just-completed sixth season was down to an average rating of 1.1, which is a new series-low.

RATINGS IN THE NO. 1 KEY DEMOGRAPHIC
In the demographic that is most coveted by advertisers on Spike TV, the 18-to-34-year-old male demographic, the ratings of The Ultimate Fighter as a series were on a steady increase through the first three seasons (which finished airing in June 2006), and have been on a steady decrease ever since.

In the 18-to-34-year-old male demographic, the twelve-episode first season averaged a 2.2 rating; the second season increased to a 2.5 average rating; the third season continued the increase with a 2.9 average rating; the fourth season decreased to a 2.0 average rating; the fifth season continued the decline with a 1.6 average rating; and the just-completed sixth season declined further to an average rating of 1.5.

RATINGS IN THE NO. 2 KEY DEMOGRAPHIC
The second most targeted demographic among the UFC and Spike TV's advertisers is 18-to-49-year-old males. In this demographic, we don't have all of the data for the first and second seasons, but we do have all of the data starting with the third season.

In the 18-to-49-year-old male demographic, the twelve-episode third season drew an average rating of 2.2; the fourth season decreased to an average rating of 1.6; the fifth season continued the decline with an average rating of 1.4; and the just-completed sixth season further declined with an average rating of 1.3.

FUTURE OF THE ULTIMATE FIGHTER
Despite the decreasing ratings, The Ultimate Fighter is not going to be leaving the airwaves anytime soon. In fact, it's just the opposite, as Spike TV has a deal in place with the UFC to air season’s seven and eight in 2008; season’s nine and 10 in 2009; season 11 in 2010; and season 12 in 2011.

The most recent season pick-ups were part of a multi-year renewal of the UFC's contract with Spike TV to air numerous shows on the network, including The Ultimate Fighter, UFC Unleashed, and UFC Fight Night.

Under the terms of the new contract, Spike TV will pay the UFC more than $100 million, according to Variety and MultiChannel News, plus additional funds if there are more than six special event broadcasts per year, which consist of four UFC Fight Night events per year and two Ultimate Fighter finales per year (until 2010 and 2011 where there will be one season of The Ultimate Fighter each year alongside another series, which is still in development).

The seventh season of The Ultimate Fighter will feature a 16-man middleweight tournament and will be filmed starting in January. It will air in April, May, and June.

While the coaches of season seven have not yet been officially announced, the UFC has said that it has very big plans for Quinton "Rampage" Jackson in the near future, which has added fuel to the widespread rumors that Jackson will be one of the coaches. As for the other coach, the most likely choices would seem to be Forrest Griffin, who scored the biggest win of his career in September when he submitted Mauricio "Shogun" Rua at UFC 76; or Chuck Liddell, provided that he defeats Wanderlei Silva at UFC 79.

[souldrum71]

I think this trend is due to the repeated behavior and actions of the cast of the show. We've discussed before how the producers allow these guys to drink lots of alcohol and then act like jerks and tear up that nice house they are allowed to live in. I'd bet that a lot of folks just got tired of seeing this crap over and over again.